Ed Horodko: announcer, voice actor.
He's ready to record your soundtrack at his studio or any other.
As voice talent, Ed is well known for his ability to understand directors, match takes from weeks or years ago, and to crank out a series of spots in a single hour's recording session. Also for the excellence of his styles, and especially for the credibility of what he says, and the "stuff" he puts into his performances. Directors appreciate the depth of his background, his command of the language, his communication skills and professionalism, and how his understanding of all phases of production save time and contribute to their final product.
Based in San Francisco and Reno,
he has announced for Hal Riney and Partners, Ketchum Advertising,
BBDO, Allen and Dorward, Safeway, Montgomery Ward, Sears, Emporium-Capwell,
Lucky Stores Northern Food, Shelly Berman Communicators, KPIX-TV,
KRON-TV, AC Transit, Charles Schwab, Landvoigt Bayne, Coyote,
Longs Drugs, Value-Rite Drugs, Dodge / Chrysler, Oakland A's,
Crescent Jewelers, Mindscape, Apple Computer, Liquor Barn, Holter
and Company, The Oakland A's, The Sci-Fi Channel, C-NET Central,
World Savings, San Francisco Opera, and S&W Fine Foods, to
name a few. He's announced / acted thousands of major market, regional, and national radio and TV spots, and numerous industrial and multimedia projects.
LISTEN...
| Commercials... |
| P r e v i e w |
1/3 of each
cut |
580 kb |
| KPIX-TV |
Upbeat, authoritative,
friendly |
180 kb |
| Charles Schwab |
Corporate, energetic |
36 kb |
| Unreliable Source |
Menacing |
180 kb |
| Lucky Stores |
Warm, confident, friendly |
284 kb |
| Sen. Milton Marks |
Knowing, mature |
148 kb |
| Longs Drugs |
Perkey, retail |
271 kb |
| S & W Fine Foods |
Understated |
232 kb |
| Westech Expo |
Upbeat, corporate, news |
108 kb |
| Serramonte Center |
Fashion show runway |
176 kb |
| Dodge |
Gameshow, zaney |
44 kb |
| Orchard Supply Hardware |
Perkey |
56 kb |
| All of the segments |
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1.6 mb |
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| Narrations... |
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- Phone now...
- 775 303 1668
Bio
Ed got his start in the voice talent
business at WLRW-FM, Urbana-Champaign, Illinois, in the mid-1960's.
Spinning records, playing carts, operating the transmitter, and
announcing/producing commercials and his own middle- of- the-
night jazz shows in this campus town, home of both the University
of Illinois and (according to Arthur C. Clark) the HAL-9000 computer.
Soon, he landed a staff announcer position at the U of I radio
service, WILL-AM-FM, the state's premier classical and educational
radio service, with transmitters in Central Illinois and in Chicago.
This half-time job afforded him top dollar wage for the market,
convenient free campus parking, permission to use the elevators,
and a set of keys to University buildings, all of which were
not normally available to undergraduates like him.
Half-way through his Senior
year, he dropped out, got married, and migrated to the left coast.
Soon he was an announcer and assistant manager at KDFC, San Francisco's
classical music station. In a few years, he went free-lance voice
talent and commercial writer/producer, with many major ad agency
clients. In his late twenties, he took time off from broadcast
production to complete his B.A., and to earn an M.A. in psychology
at Lone Mountain College (now University of San Francisco). Since
then, working principally in San Francisco, he's announced every
kind of commercial there is-- thousands of radio and hundreds
of TV spots, a handful of which are represented above.
For seventeen years, he owned and operated one of San Francisco's principal broadcast production recording facilities where, in addition to commercials, he also worked on numerous corporate, multimedia, and educational soundtracks. Although he assigned much of the work here to his staff or colleagues, he wore all the hats, selecting them as requested by his client-- producer, director, announcer, actor, off-camera, on-camera, even engineer and musician. A few years ago, he sold his studio and now prefers the world of modern computer-based digital recording at his personal studio plugged into the Internet. Working in this virtual world allows him to announce for clients anywhere. If your prefer recording him at a different studio, he's twenty minutes from the airport and ready to travel for your project. Just give him a call.
- TOP 10 REASONS YOU WANT ED TO ANNOUNCE
YOUR NEXT PROJECT
|
|
10 |
People like
his voice. |
|
9 |
Understands what he is saying. |
|
8 |
Has a great big voice,
and smaller voices. |
|
7 |
Knows how to sell. |
|
6 |
Knows how to pronounce
a lot of words. |
|
5 |
Can match takes quickly
and exactly. |
|
4 |
Made some commercials
already before. |
|
3 |
Can say "nuclear,"
"silicon," and "et cetera." |
|
2 |
Can put in exactly enough
stuff. |
|
1 |
Performs the director's
way. |
- ESTIMATED COUNT OF ED'S FREE-LANCE MAJOR-MARKET
RADIO AND OFF-CAMERA TV SPOTS, AND OTHER VOICE TRACKS TO DATE:
- 2,378
- ON-CAMERA:
- 88
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